Honestly, we’re so glad you asked. Alcohol labeling is a very tricky sport that’s very tightly regulated. According to the powers that be, the Zuzu bottle is an unusual size, which means we can’t include how many calories are in a 250 mL Zuzu bottle on the actual packaging (for the record, it’s 90 calories/bottle). Look around and you’ll notice how little insight is provided into the contents of alcoholic beverages—which is especially frustrating when you think about how much information we get on food labels. Unfortunately, most alcohol brands are not required to put their nutritional information on their labels, or in our case, legally prevented from doing so.
Again, great question. Each bottle of Zuzu is 90 calories, 5g of sugar (which comes from just a drop of agave syrup), and 5% ABV (alcohol by volume). As for ingredients, Zuzu is made with 100% organic agave spirit, calamansi juice and/or passion fruit puree, a touch of organic agave syrup and a pinch of sea salt. That’s it.
Unopened, Zuzu is good for 12 months—so you can buy it now, and drink when you’re ready! But how do we do it without adding even a single preservative? Our bottles go through a little something called “pasteurization,” which heats the sealed bottles just enough to kill any harmful bacteria. That said, refrigerate after opening to keep that effervescence and flavor.
Because we use real, honest-to-goodness passion fruit puree and don’t add any of the common preservatives or emulsifiers (gross) that are often found in beverages! If your passion fruit separates, don’t fret—just shake it very gently and you’ll be good to go.
We created Zuzu because we wanted a lighter option! The average glass of wine is 11.6% ABV and cocktails range anywhere from 22-25% ABV. There’s a time and place for both, but we wanted Zuzu to be light and refreshing without yielding a rough morning after. Or in other words; carpe noctem, carpe diem.
It's 100% pure agave tequila, distilled in the US! We pay top dollar to a family farm in Jalisco, Mexico for their organic agave plants, import them stateside, and distill them into our pure spirit in a craft distillery in Kansas.
The flavor is very similar to a blanco tequila. Agave spirit tastes extremely similar to tequila, but it is technically not the same as it’s from a different region of Mexico. Most people do not notice the difference in taste, particularly when in a cocktail.
Make no mistake about it, we’re big fans of tequila—both the liquid and its storied tradition—but the reality of us importing it proved to be extremely challenging. The only way for us to import tequila would have meant either a) losing insight into our whole supply chain and product quality or b) creating a mountain of empty bottles because of the way pure tequila must be imported.
We faced three main challenges. First, if we were to import a bulk container of regular ol’ tequila, we would only be guaranteed that 51% of it was real tequila (often the remaining 49% of the product is a sort of nebulous filler spirit mix. This is true for most spirits.) Another option is to import 100% blue weber agave tequila, but the only way to do that is in individual small, glass bottles. This creates a mountain of excess waste before you’ve even made the product. The third option, of course, is to produce Zuzu in Mexico, but unfortunately, we were unable to find a facility willing to work with our very specific product needs (glass bottle, carbonation, etc.). So, that’s why we landed on agave spirit!
Our production process is bound to change as we grow and learn more, but one thing will stay the same: that is, our commitment to knowing every part of our supply chain and being mindful about needless waste.
We work with Sun Tropics, “a family-owned company committed to transforming global childhood favorites and authentic street food into shareable everyday beverage and snacks.” Their Calamansi comes directly from a network of family farms in the Southern Luzon island of the Philippines, where tree-ripened calamansi is hand picked.
Like everything we do, we designed Zuzu with food in mind. So, while you can absolutely drink it as a standalone spritz or cocktail, we kept the flavors bright and not too sweet so it tastes great alongside food, too.
First of all, great idea. Second, email firstname.lastname@example.org and we’ll get you set up right away! If you’re not in New York and are keen to sell Zuzu, we’d still love to hear from you—we’ll be expanding soon!
When we said that we wanted to create a transparent ready-to-drink premium beverage, we meant it. Literally. We believe deeply that it’s important to know what you’re putting into your body, that’s why we want you to be able to see what Zuzu actually looks like.
It sure is, and you can recycle both the cardboard packaging and the glass bottles. The bottles are also reusable (which is why we chose twist tops instead of crown tops.) So, use them for flower vases or batches of DIY kombucha—just be sure to send us photos or tag us on instagram @drinkzuzu when you do!